S.W. Basics, make their products from scratch using only whole, high-potency ingredients. For them, less isn’t just more; less is everything. They've found that if they stick with only absolutely essential ingredients and don’t add a bunch of extra stuff, they don’t need to put a hundred things into their products. Using fewer ingredients means more potent skincare. They don’t water it down with cheap synthetics or exotic fillers. It also means that their products are more likely to be safe even on the most sensitive skin. That’s why everything they sell only has 5 ingredients or less. And they still make you look amazing and smell pretty.

They also support sustainable agriculture by buying only from organic, Fair Trade, or small-farm sources.